ILLUSTRATIVE POSTER DESIGN
Salsa Night
The purpose of the assignment was to create a poster design utilizing the elements and principles of design. Here, the understanding of the elements and principles of design were explored.
Design Requirements included: Unity with 1 or more elements and principles. Use of at least three different hues. Use of at least three values of each hue.
Skill Requirements included: Use of at least one stroke. Use of at least one fill. Use of the Shape Tool.
Bonus Requirements included: Utilize the image trace function to produce a vector artwork from a raster graphic. Utilize a warm, cool or neutral color mood. Use brushes to create vector artwork.
Book Cover Design
Like a poster design, book covers are another typical graphic design project designers use to showcase skills. Book covers can give a few more restrictions in terms of goals, but can truly be a great creative exercise to explore time after time.
Design Requirements included: Achieve unity with 2 or more elements and principles. Use an analogous color scheme. Use color to create or enhance a simulated three-dimensional space
Skill Requirements included: Use the Pen and Anchor Point Tools to create vector artwork. Duplicate an object and use the Transform Tools to modify it. Align a series of objects using the Align Panel
Bonus Requirements included: Create and modify clipping mask to mask artwork. Modify the positive/negative space relationships of an object using the Pathfinder Panel. Achieve unity with 3 or more elements and principles.
Book Cover Set
Select three books that are similar in the author, genre, or theme. Design a book cover for each one. Individual book covers should use a monochromatic scheme. However, the set should follow an analogous, split-complementary, or triadic color schemes.
Design Requirements included: Each individual book cover should use a monochromatic color scheme. The set should follow an analogous, split-complementary, or triadic color schemes. Include an illustration, posterization, or shape arrangement that conveys conceptual unity across the set. Create one of the following interactions: contrast, repetition, movement, or proportion. Achieve unity between the attributes and interactions utilized in each cover. Achieve unity between the attributes and interactions utilized across the set.
Skill Requirements included: Export the book cover as a PDF.
Bonus Requirements included: Achieve a conceptual unity between the attributes and interactions utilized across the set. No more and no less than two typefaces. Use a type of unity, such as similarity, closure, continuity, common fate, or parallelism.
Social Media Ads
Create five different unique designs by introducing different vector and raster imagery into the existing templates. These elements could be as simple as vector polka dots or as complex as highly-detailed ornamentation.
Design Requirements included: Use a different complementary color scheme for each ad. Typographic treatments must be readable and emphasized by imagery. Use design techniques to apply the same visual style across all ads.
Skill Requirements included: Use a smart object that contains an embedded vector graphic for imagery in each ad. Use the crop tool to non-destructively crop your images. Apply an adjustment layer or smart filter to every image in order to subdue it. Use only non-destructive image editing techniques: smart objects, smart filters, and adjustment layers.
Bonus Requirements included: Name all layers. Use a gradient map adjustment layer in all added imagery. Use a blur filter, opacity, fill adjustment layer or transparency in at least one ad.
Album Cover Design
This album cover design is going to an assignment where you decide a majority of the specifics. The musical artist, band, or compilation is your choice. You can make an imaginary artist, redesign an existing album, or design a new record for a local band.
Design Requirements included: Create a visually interesting design. Achieve visual unity for the entire composition. Use visual emphasis to highlight typographic treatments. Use a compound color scheme.
Skill Requirements included: Use a smart object that contains a vector graphic for imagery in each ad. Use the crop tool to non-destructively crop your images. Apply a global adjustment layer on all images. Use only non-destructive image editing techniques: smart objects, smart filters, and adjustment layers.
Bonus Requirements included: No more and no less than two typefaces. Create a color variant of the album cover another compound scheme. Use a blur filter, opacity, fill adjustment layer or transparency.
Marketing Campaign
Create a concept for a marketing campaign design. You may create an ad campaign for an existing product, company, or brand. For your campaign, create one Facebook ad, one Instagram ad, and four display ads from the concept. Make sure to use a headline, branding, and imagery to create an effective design. Maintain the established visual hierarchy from the approved concept, a ten-pixel margin on all sides, the text must retain legibility and readability and use the correct color mode for the deliverable.
Design Requirements included: Use one concept as the basis for all of your deliverables. Maintain the established visual hierarchy in each deliverable. Use masking tools to overlap type and image. Each layout must retain a 10px margin on all sides.
